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Posts Tagged ‘Brand’

He Doesn’t Want To Shoot The Bear

September 3, 2010 Leave a comment

A very cool interactive YouTube viral for Tippex where a hunter can’t shoot the bear. Instead the hunter reaches for the Tippex Pocket Mouse and erases the word ‘shoots’ and asks the viewer to replace it with another word.

There seems to be many alternate endings so the viewer can write almost anything.












…and the classic ‘error #404’ message for the requests they don’t quite understand.

Find your own endings at www.youtube.com/tippexperience

Nokia – Changing Context: Conversation is the New Conversion

March 28, 2010 Leave a comment


A presentation by Arto Joensuu, Head of Digital Marketing at Nokia.

adidas Originals: The Street Where Originality Lives

March 18, 2010 Leave a comment




Adidas has launched another star-studded line up in the follow up to the ‘House Party’ to celebrate Originality on the Streets. A host of entertainers including David Beckham, Noel Gallagher and Snoop Dogg are all coming together to show their style and their originality.

Heineken Activation

March 16, 2010 Leave a comment

JWT: 100 Things To Watch In 2010

February 7, 2010 Leave a comment

Absolut and Spike Jonze / I’m Here

January 27, 2010 Leave a comment

Branded content reaches new heights with the latest Absolut vodka collaboration

We first heard whispers about the collaboration between now infamous ‘Where the Wild Things Are’ director Spike Jonze and Absolut late last year, and have been hanging out for a taster ever since. This week, at the Sundance Film Festival, Absolut finally launched a short film, titled I’m Here’. A wonderfully whimsical tale about two robots living in LA that Jonze says is his first love story.

Absolut has managed to strongly align itself with the arts since its first creative collaboration featuring Andy Warhol in 1985 and has been associated with up-coming and established artists, musicians and designers ever since. Jonze said of the collaboration, Absolut ‘didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted’.

The investment in such an acclaimed director seems to have already paid off with the 30-minute film being accepted into film festivals globally, including Berlin next month, Turkey and the aforementioned Sundance. Brands are slowly moving towards content creation that doesn’t rely heavily on product placement – see the Prada First Spring story – and for the results to be recognised in their own right at industry awards is certainly a step in the right direction.

Created in conjunction with Absolut’s long standing agency TBWA/Chiat/Day, New York, ‘I’m Here’ will be released globally in March, when it will air on cable TV, online and be sold on DVD.

www.imheremovie.com
I’m Here blog http://blog.imheremovie.com

(via: Contagious Magazine)

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