Archive for January, 2010

Absolut and Spike Jonze / I’m Here

January 27, 2010 Leave a comment

Branded content reaches new heights with the latest Absolut vodka collaboration

We first heard whispers about the collaboration between now infamous ‘Where the Wild Things Are’ director Spike Jonze and Absolut late last year, and have been hanging out for a taster ever since. This week, at the Sundance Film Festival, Absolut finally launched a short film, titled I’m Here’. A wonderfully whimsical tale about two robots living in LA that Jonze says is his first love story.

Absolut has managed to strongly align itself with the arts since its first creative collaboration featuring Andy Warhol in 1985 and has been associated with up-coming and established artists, musicians and designers ever since. Jonze said of the collaboration, Absolut ‘didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted’.

The investment in such an acclaimed director seems to have already paid off with the 30-minute film being accepted into film festivals globally, including Berlin next month, Turkey and the aforementioned Sundance. Brands are slowly moving towards content creation that doesn’t rely heavily on product placement – see the Prada First Spring story – and for the results to be recognised in their own right at industry awards is certainly a step in the right direction.

Created in conjunction with Absolut’s long standing agency TBWA/Chiat/Day, New York, ‘I’m Here’ will be released globally in March, when it will air on cable TV, online and be sold on DVD.
I’m Here blog

(via: Contagious Magazine)


Some Say He’s The Loch Ness Monster

January 27, 2010 Leave a comment

The Stig appearing on Google Maps next to Loch Ness

CL!CK: A LEGO Short Film

January 20, 2010 Leave a comment

The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program,, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.

(via Adverblog)

Two Thousand and Ten Digital Marketing Outlook

January 20, 2010 Leave a comment

adidas Originals – Star Wars Collection

January 19, 2010 Leave a comment

“Star Wars and adidas Originals have officially joined forces in our most colossal collaboration to date, bringing you a striking collection of sneakers and apparel inspired by the characters and crafts youve followed for a lifetime.

[…] Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force youre on, believe the hype, this year is going to be massive.”

Definitely going to be huge.

Amazing Photo of the UK Covered in Snow Taken By NASA

January 8, 2010 Leave a comment

(Pic: NASA)

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TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters

January 6, 2010 Leave a comment
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