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Orange Gets the Apple iPhone

September 29, 2009 Leave a comment Go to comments

It has been officially announced that the iPhone is coming to Orange before the end of the year and will no longer be exclusively available on O2. The news comes as an early Christmas present those interested in the iPhone but are sceptical about moving to the O2 network.

Orange announced the deal in a short statement saying “Orange UK and Apple have reached an agreement to bring iPhone 3G and 3GS to Orange UK customers later this year. Orange globally now offers iPhone in 28 countries and territories”.

“Orange, which has the largest 3G network covering more people in the UK than any other operator, will sell iPhone in all Orange direct channels including Orange shops, the Orange webshop and Orange telesales channels, as well as selected high street partners”.

It is still unknown what pricing and tariffs will be put in place.

What this means for O2

It has long been forecasted that the exclusive deal between O2 and Apple would be coming to an end, but it will still deliver a huge blow to the network. It was expected that only the 3G would be offered to other carriers, while O2 remained the solitary supplier of the 3G S model.

O2 has been criticised for its high-speed data network on the ‘3G coverage map’ published by Ofcom. They were warned that their 3G license could even be revoked if the service didn’t improve, where as Orange have the biggest and strongest 3G network.

This is great news for the consumer regardless of how much better Orange’s 3G network is. O2 has been able to charge premium rates for the use of the iPhone for the last 2 years and now with competition, Orange has the opportunity to take the UK iPhone market by forcing tariffs down.

For all those that are interested, you can pre-register your interest online at: www.orange.co.uk/iphone

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